Choice vs Angel One vs ICICI Direct

Broker Comparison


(3.4) Open Demat Account

Angel One

(3.2) Open Demat Account

ICICI Direct

(3) Open Demat Account
Basic Details
Broker Type
Broker Type Full Service Broker Full Service Broker Full Service Broker
Account Opening
Account Opening Free Free Free
Account Maintenance
Account Maintenance ₹ 200 ₹ 240 ₹ 700
Broker Ratings
Usability (3.7) (3) (3)
Charged (3.5) (4) (2.5)
Customer Service
Customer Service (3) (2.5) (3.5)

Frequently Asked Questions

A retail trading and investment service, ICICI Direct, is a part of ICICI Securities, the largest retail stock broker firm in India. ICICI Direct offers 'online trading and investment' services to more than 20 lakhs customers. It offers services online as well as through a network of branches across India.

Opening a trading account with ICICI direct is free of cost irrespective of the plan you have chosen. However, the other charges like brokerage, maintenance, margin, other charges depend upon the product, segment and the plan you have chosen.

ICICI Direct provides a range of trading and investment options, thus giving new investors a platter to choose from. Also, the company offers free research and advisory services, which makes it easier for stock market beginners who need hand-holding, to start their investment journey and further provides them with a convenient trading experience.

Angel Broking is known as the largest full-service retail broker of India. With more than two decades of broking experience, Angel Broking has effectively managed to have a pan-India presence in over 1800 cities and towns. Angel broking, with its modern technology and functional trading platform, serves their best when it comes to investment and trading advisory services. And it is also known for its transparent working policies and ethical practices.

You can open a Demat account in Angel Broking in 2 ways:

1. Online Account Opening (Digital KYC)

  • Go to the Angel Broking website and go to the account opening page. 

  • Fill the application form, submit all the essential documents for In-person KYC verification and identity verification.

  • Pay the charges associated with the Demat account.

  • On the complete verification of the document, your Demat account opens, the confirmation mail will be sent to you on your registered mail ID.

2.  Visit Angel Branch Office.

Angel Broking offers account opening through the online Digital Know your Customer (D-KYC) process. It takes 24 hours to get the activation details. This is the fastest way of opening a Demat and trading accounts.

Yes. Choice is absolutely safe. The company is a depository participant of CDSL and is also a member of BSE, NSE, MSEI, MCX and NCDEX. Established in 2010, it has been “Nurturing Financial Excellence” for over two decades now.

Opening an account is a very simple process. 

  1. Firstly, install the app Jiffy (Android and iOS) and click on “Don’t have an account” on the login page.

  2. Registration requires a few documents. The documents include Address proof, PAN card, Photograph, a cancelled cheque, your signature on a white paper and income proof. Once these documents are ready with you, click on “getting started”.

  3. Enter your mobile number and PAN number. Also, upload an image of your PAN card and give in other details required.

  4. Fill in other basic and address details in the space provided. 

  5. If you opted to add a nominee, give in the details pertaining to the same.

  6. Provide your economic details related to your educational qualifications, income slab, occupation, etc.

  7. Once that’s done, upload an image of the cancelled cheque and enter other bank details.

  8. Now select the segment you want to trade-in. The options available are equity, derivatives, currency, commodity.

  9. The next step involves in-person verification, which requires you to write the OTP provided on a white sheet, click a selfie clearly showing your face and the OTP.

  10. Upload other documents required.

  11. You will now enter the eSign page wherein you have to enter your Aadhar number and request for OTP.  Once the OTP is received and entered, clicking on Submit will complete the process.’

  12. You can also opt to send the documents to the company by way of courier.

For step by step guide click here.

Following the below steps will help you transfer the amount into your bank account in T+2 days

  1. Once you open the app, under Fund Details, click on Withdraw and select the exchange you wish to withdraw funds from.

  2. Enter the required amount.

  3. The bank set as default will be selected. You can change it in case you have multiple accounts. Once selected, give in remarks, if any.

  4. Tap Withdraw. You will receive an acknowledgement email and SMS.