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Full Service Broker Depository: CDSL & NSDL
40

ICICI Securities Limited is a part of nationally renowned ICICI Group. ICICI Direct is a prominent part of ICICI Securities that offers various investment choices such as stocks, mutual funds, bonds etc. ICICI Direct has an active client base of 18,75,186 as of January 2024.

Product Basket

The segments in which you can invest (includes Equity, Commodity, Currency, Futures and Options) through this broker

Equity
Commodity
Currency
Futures
Options
Brokerage Plans:

1 or more plans offered by this broker, which outlines, Account opening and maintenance fees charged by this broker, Brokerage charges and Margins provided. Use plan switcher to see the difference in offerings, if multiple plans are available.

Charges

Account Opening Charges

Free

Account Maintenance Charges

₹ 700

Call & Trade Charges

Free
Brokerage

Equity Delivery Brokerage

0.55%

Equity Intraday Brokerage

0.05%

Equity Futures Brokerage

0.05%

Equity Options Brokerage

₹ 95

Currency Futures Brokerage

₹ 20

Currency Options Brokerage

₹ 20

Commodity Futures Brokerage

₹ 20

Commodity Options Brokerage

₹ 20
Margins

Equity Delivery Margin

2x

Equity Intraday Margin

7x

Equity Futures Margin

4x

Equity Options Margin

4x/2x

Currency Futures Margin

4x

Currency Options Margin

0x

Commodity Futures Margin

2.5x

Commodity Options Margin

0x
Charges

Account Opening Charges

Free

Account Maintenance Charges

₹ 300

Plan Charges

₹ 299

Call & Trade Charges

₹ 50
Brokerage

Equity Delivery Brokerage

0.55%

Equity Intraday Brokerage

₹ 20

Equity Futures Brokerage

₹ 0

Equity Options Brokerage

₹ 20

Currency Futures Brokerage

₹ 20

Currency Options Brokerage

₹ 20

Commodity Futures Brokerage

₹ 20

Commodity Options Brokerage

₹ 20
Margins

Equity Delivery Margin

2x

Equity Intraday Margin

7x

Equity Futures Margin

4x

Equity Options Margin

4x/2x

Currency Futures Margin

4x

Currency Options Margin

0x

Commodity Futures Margin

2.5x

Commodity Options Margin

0x
Charges

Account Opening Charges

Free

Account Maintenance Charges

₹ 700

Plan Charges

₹ 5000

Call & Trade Charges

Free
Brokerage

Equity Delivery Brokerage

0.25%

Equity Intraday Brokerage

0.025%

Equity Futures Brokerage

0.025%

Equity Options Brokerage

₹ 35

Currency Futures Brokerage

₹ 20

Currency Options Brokerage

₹ 20

Commodity Futures Brokerage

₹ 20

Commodity Options Brokerage

₹ 20
Margins

Equity Delivery Margin

2x

Equity Intraday Margin

10x

Equity Futures Margin

4x

Equity Options Margin

4x/2x

Currency Futures Margin

4x

Currency Options Margin

0x

Commodity Futures Margin

3x

Commodity Options Margin

0x
Charges

Account Opening Charges

Free

Account Maintenance Charges

₹ 700

Plan Charges

₹ 299

Call & Trade Charges

Free
Brokerage

Equity Delivery Brokerage

0.27%

Equity Intraday Brokerage

0.027%

Equity Futures Brokerage

0.027%

Equity Options Brokerage

₹ 40

Currency Futures Brokerage

₹ 20

Currency Options Brokerage

₹ 20

Commodity Futures Brokerage

₹ 20

Commodity Options Brokerage

₹ 20
Margins

Equity Delivery Margin

2x

Equity Intraday Margin

7x

Equity Futures Margin

4x

Equity Options Margin

4x/2x

Currency Futures Margin

4x

Currency Options Margin

0x

Commodity Futures Margin

2.5x

Commodity Options Margin

0x
Charges

Account Opening Charges

Free

Account Maintenance Charges

₹ 700

Plan Charges

₹ 999

Call & Trade Charges

Free
Brokerage

Equity Delivery Brokerage

0.22%

Equity Intraday Brokerage

0.022%

Equity Futures Brokerage

0.022%

Equity Options Brokerage

₹ 30

Currency Futures Brokerage

₹ 20

Currency Options Brokerage

₹ 20

Commodity Futures Brokerage

₹ 20

Commodity Options Brokerage

₹ 20
Margins

Equity Delivery Margin

1x

Equity Intraday Margin

6x

Equity Futures Margin

1x

Equity Options Margin

1x

Currency Futures Margin

1x

Currency Options Margin

1x

Commodity Futures Margin

1x

Commodity Options Margin

1x
Charges

Account Opening Charges

Free

Account Maintenance Charges

₹ 700

Plan Charges

₹ 1999

Call & Trade Charges

Free
Brokerage

Equity Delivery Brokerage

0.18%

Equity Intraday Brokerage

0.018%

Equity Futures Brokerage

0.018%

Equity Options Brokerage

₹ 25

Currency Futures Brokerage

₹ 20

Currency Options Brokerage

₹ 20

Commodity Futures Brokerage

₹ 20

Commodity Options Brokerage

₹ 20
Margins

Equity Delivery Margin

1x

Equity Intraday Margin

6x

Equity Futures Margin

1x

Equity Options Margin

1x

Currency Futures Margin

1x

Currency Options Margin

1x

Commodity Futures Margin

1x

Commodity Options Margin

1x
Charges

Account Opening Charges

Free

Account Maintenance Charges

₹ 700

Plan Charges

₹ 2999

Call & Trade Charges

Free
Brokerage

Equity Delivery Brokerage

0.15%

Equity Intraday Brokerage

0.015%

Equity Futures Brokerage

0.015%

Equity Options Brokerage

₹ 20

Currency Futures Brokerage

₹ 20

Currency Options Brokerage

₹ 20

Commodity Futures Brokerage

₹ 20

Commodity Options Brokerage

₹ 20
Margins

Equity Delivery Margin

1x

Equity Intraday Margin

6x

Equity Futures Margin

1x

Equity Options Margin

1x

Currency Futures Margin

1x

Currency Options Margin

1x

Commodity Futures Margin

1x

Commodity Options Margin

1x
Trading Platforms Learn More

Set of software & applications offered by the broker for executing buy and sell orders online. These are names of their portals and mobile apps, for full desc- Full Platform Details.

Market App Trade Racer i-Track Money App
Pros

Advantages and Strengths of this broker.

  1. A single website to invest online in mutual funds, IPOs, postal savings schemes, and GOI bonds.
  2. A reduced bandwidth website for trading from smartphones or slow internet connections.
  3. Technical analysis and stock tips are provided to customers free of cost.
  4. Convenience of placing multiple orders in Basket Order.
  5. A featured platform named Sensibull for options trading.
Cons

Disadvantages of this broker that it needs to improve upon.

  1. High brokerage fees across different plans.
  2. A premium plan is required to get the preferred brokerage rates.
  3. ICICI Direct charges higher brokerage to customers who trade in penny stocks.
  4. The charge is high for call & trade (after the first 20 free calls in a month).
  5. No access to free mutual fund investments.
Additional Features

Extra features provided by the broker at little or no extra cost. Like research reports, SMS alerts etc.

3 in 1 Account
Free Trading Calls
Free Research Reports
SMS Alerts
Margin Funding
Margin Against Share
Other Investment Options

Services provided by the broker for investing in other financial assets such as Mutual funds, Insurance, Bonds etc.

Mutual Funds
IPO Platform
Bonds & Debt
Exchange Traded Funds
Insurance
Finology Ratings & Reviews for ICICI Direct

Ratings are provided based on customer service, usability, charges and overall average. Reviews are based on positive and negative aspects of the broker that help you understand this broker better.

Charges

(2.5)

Usability

(3)

Customer Service

(3.5)

Charges Review

  • ICICI Direct offers low brokerage charges for traders at extra charges and under certain conditions.
  • Equity delivery charges are higher as compared to others.
  • They have different brokerage plans & margin plans for which are chargeable.
  • Their Call & Trade charges are minimal with unlimited order placing facilities.

Customer Service Review

  • ICICI Direct provides support over call & email.
  • As per customer reviews, the support is prompt.
  • They do not provide chat support and the option to raise a ticket is also not available.
  • Dedicated RM is provided to all customers.
  • They have physical branches present in most of the cities.

Ease of Use Review

  • The trading platforms are user friendly and easy to navigate.
  • ICICI Direct provides free trading calls & research reports over mail and website.
  • A single platform can be used to invest in insurance, home loans, FDs etc.
  • Educational content is adequately available on the website and is categorized for beginners, traders etc.

Account Opening Procedure Review

  • The online account opening process is easy for individual accounts.
  • A copy of POA form needs to be submitted mandatorily for physical verification.
  • The offline process is cumbersome and time consuming.
  • They support NRI accounts as well.
  • Upon successful account opening you’ll get additional subscriptions (online courses, magazines etc.) for free.

Why Choose ICICI Direct? Know Everything about ICICI Direct here.

Verdict

Besides being one of the most reputable banking institutions in the country, ICICI also provides a wide range of broking services through ICICI Direct. It encompasses state-of-the-art technological features and advances for a seamless experience. It comprises over 50 different products and services like IPOs, Corporate Fixed Deposits, Loans, NPS, etc.

If you are a trader, the broker provides you with

  • Strategy creation and management support for trades.

  • Premium plans with different rewards.

  • Advanced charting tools and technical analysis on the platform.

  • Equity ATM facility that credits the amount immediately to the bank account after shares are sold.

If you are an investor, the broker provides you with 

  • Research-backed articles on finance to incite better decision-making

  • i-Learn app that offers customers the knowledge required to better assist them in their investment journey

  • A single dedicated platform for all your investing needs, i.e., insurance, stocks, and mutual funds

  • Market updates from premium online courses with research reports and recommendations. 

Trading Tools

ICICI Direct has multiple trading tools to enhance the experience of traders and investors. These trading tools include Market App, I-Track, Trade Racer, and Money App.

Market App

The ICICI Direct Markets App offers an interactive interface for convenient trading and investing. Not only does it allow users to invest in all market segments, but it also includes features like

  • Live charting for better investment planning and minimizing risk,

  • Trade execution algorithms for better execution of trades at the best possible prices,

  • Advanced Analytical Tools for timely and accurate decision-making,

  • Open Interest Graphs available on Option Chain,

  • Consolidated P&L for different Asset Classes,

  • Research Recommendations to easily select from different ideas based on your specific goals.

Trade Racer 

This trading platform offers multiple watch list functionalities, integrated fund transfers, live-streaming quotations, research calls, and a lot more. Trade Racer’s prominent features for trade and analysis are:

  • Trend scanner to follow intra-day price movements,

  • Snap-View for in-depth data on scrips,

  • Bulk and block deals for hassle-free market tracking,

  • Convenient customizations and shortcuts for ease of use.

i-Track

I-Track helps access derivatives market information. It includes customized insights on open positions, live streaming charts, direct order placement from charts, options Greeks,  payoff analyzer, moving averages, and much more. Other features of I-Track are

  • Advanced and interactive charting tool,

  • Personalized payoff analyzer for estimation of probable P&L for trades or simulated payoffs,

  • Technical Analysis to focus more on strategy and execution,

  • Option Greeks, Put/Call ratios, and Open Interest to make informed decisions in options trading.

Money App

It’s a mobile application for diversifying investment across 7 products. It reduces the investment cost and can aid investments in Mutual funds, ELSS, Sovereign Gold Bonds, Bonds, ETFs, or buying health insurance. The features include:

  • Choice of investment in 39 AMCs Mutual Fund schemes,

  • Convenient investment through One-Time and SIP modes,

  • Ready to invest Mutual Fund baskets,

  • Easy to buy life coverage and health insurance.

Charges Details

For Equity

CHARGES

DELIVERY

INTRADAY

FUTURES

OPTIONS

Transaction Charges

0.00325% - NSE

0.00325% - NSE

0.0019% - NSE

0.05% - NSE

Demat Transaction Charges 

Sell side, ₹ 18.5 per scrip 

-

-

-

Clearing Charges

-

-

0.0002% - NSE

0.005% - NSE

GST

18% on Brokerage + Transaction + Demat Charges

18% on Brokerage + Transaction

18% on Brokerage + Transaction + Clearing Charges

18% on Brokerage + Transaction + Clearing Charges

STT

0.1% on Turnover 0.025% on turnover(Sell transactions only) 0.025% on turnover(Sell transactions only) 0.05% on Option premium on sell transactions. 0.125% on settlement value where Option contracts are exercised

SEBI Charges

₹ 5 per crore

₹ 5 per crore

₹ 5 per crore

₹ 5 per crore

For Commodity

CHARGES

FUTURES

OPTIONS

Transaction Charges

0.0026%  Non Agri

-

Clearing Charges

0.00%

0.00%

GST

18% on Brokerage + Transaction

18% on Brokerage + Transaction

STT

Sell side, 0.01% - Non Agri 

Sell side, 0.05%

SEBI Charges

₹ 10 per crore

₹ 10 per crore

For Currency

CHARGES

FUTURES

OPTIONS

Transaction Charges

0.0009% - NSE
0.00022% - BSE

0.04% - NSE
0.001% - BSE

Clearing Charges

0.0004% - NSE
0.0004% - BSE

0.025% - NSE
0.025% - BSE

GST

18% on Brokerage + Transaction

18% on Brokerage + Transaction

STT

-

-

SEBI Charges

₹ 10 per crore

₹ 10 per crore


NOTE:

18% GST applicable on Plan Charges.

Prepaid Plan (Lifetime)

Cash %

Margin / Futures %

Options (Per Lot)

Currency Futures & Options

Commodity Futures

₹ 5000

0.25

0.025

₹ 35

₹ 20 per order

₹ 20 per order

₹ 12500

0.22

0.022

₹ 30

₹ 20 per order

₹ 20 per order

₹ 25000

0.18

0.018

₹ 25

₹ 20 per order

₹ 20 per order

₹ 50000

0.15

0.015

₹ 20

₹ 20 per order

₹ 20 per order

₹ 1,00,000

0.12

0.012

₹ 15

₹ 20 per order

₹ 20 per order

₹ 1,50,000

0.09

0.009

₹ 10

₹ 20 per order

₹ 20 per order

 

Prime Plan (Yearly)

Cash %

Margin / Futures %

Options (Per Lot)

Currency Futures & Options

Commodity Futures

eATM Limit 

Special MTF Interest rates/LPC (% per Day)

₹ 299

0.27

0.027

₹ 40

₹ 20 per order

₹ 20 per order

2.5 lakhs

0.04

₹ 999

0.22

0.022

₹ 35

₹ 20 per order

₹ 20 per order

10 lakhs

0.0035

₹ 1999

0.18

0.018

₹ 25

₹ 20 per order

₹ 20 per order

25 lakhs

0.031

₹ 2999

0.15

0.015

₹ 20

₹ 20 per order

₹ 20 per order

1 Cr

0.024

 

 

 

ICICI Direct Complaints & Stats

Company name:

ICICI Securities Limited

Contact:

1860-123-1122

Email:

helpdesk@icicidirect.com

Active Users:

18,75,186
ICICI Direct Customer Reviews

Overall Rating

3.9

Based on 10 reviews

Rating Summary

5
50%
4
20%
3
10%
2
10%
1
10%

Review Analytics

Platform 1 votes

Charges 4 votes

Transparency 1 votes

Features 1 votes

Customer Support 1 votes

chester jester

(4)

Posted on 12 Apr 2022

Using since 2019. Has a steep learning curve but is good in the long run. Would give 5 stars if minor tech discrepancies are done away. Nevertheless the development team is good, making it more feasible by the day.

kavya kathuria

(5)

Posted on 29 Apr 2021

Great

k. ritika

(5)

Posted on 23 Apr 2021

Really recommended

nitin parmar

(5)

Posted on 01 Jan 2021

5 year

ganesh jayaraman

(4)

Posted on 22 Dec 2020

No issues in terms of trading or the quality of their software. Charges are a bit high.

abhijay shukla

(5)

Posted on 20 Dec 2020

it is good for full time trader sand safe for investor

someswar kumar

(3)

Posted on 20 Dec 2020

I have been using since 2015. Brokerage is very high compares to others. Otherwise service is good.

sujon palit

(1)

Posted on 19 Dec 2020

Charges very high

anshul jain

(2)

Posted on 19 Dec 2020

For equity the brokerage is very high. Maintaince charges are also very high. For mutual fund they majorly sell regular plan not direct plan and push plans from where they get higher commission i feel have invested in couple of the mand they didnt even gave 5%return in 3 years. They have a very good customer handling team and provided assistance on phone is I feel best. The appand technology is very good.

hrushikesh chavan

(5)

Posted on 19 Dec 2020