Full Service Broker Depository: CDSL & NSDL
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A full-service broker offering broking services along with financial and advisory services. Their additional services include wealth management, corporate advisory, etc.

Product Basket

The segments in which you can invest (includes Equity, Commodity, Currency, Futures and Options) through this broker

Equity
Commodity
Currency
Futures
Options
Brokerage Plans (Single Plan)

1 or more plans offered by this broker, which outlines, Account opening and maintenance fees charged by this broker, Brokerage charges and Margins provided. Use plan switcher to see the difference in offerings, if multiple plans are available.

Charges

Account Opening Charges

Free

Account Maintenance Charges

₹ 200

Plan Charges

Free

Call & Trade Charges

Free
Brokerage

Equity Delivery Brokerage

0.20%

Equity Intraday Brokerage

0.02%

Equity Futures Brokerage

0.02%

Equity Options Brokerage

₹ 25

Currency Futures Brokerage

0.02%

Currency Options Brokerage

₹ 10

Commodity Futures Brokerage

0.02%

Commodity Options Brokerage

₹ 100
Margins

Equity Delivery Margin

2x

Equity Intraday Margin

6x

Equity Futures Margin

1.3x

Equity Options Margin

1.3x

Currency Futures Margin

1.3x

Currency Options Margin

1.3x

Commodity Futures Margin

1.3x

Commodity Options Margin

1.3x
Trading Platforms Learn More

Set of software & applications offered by the broker for executing buy and sell orders online. These are names of their portals and mobile apps, for full desc- Full Platform Details.

Jiffy Web Trading Platform Jiffy Mobile Application ODIN Investica
Pros

Advantages and Strengths of this broker.

  1. It has a user-friendly , simple and clean UI along with the dark mode feature.
  2. You can apply for an IPO through the app in just 3 steps.
  3. All technical charts along with advance orders like Bracket, GTC and GTD orders are available.
  4. You can trade in all 3 segments Equity, Commodity and Currency through single application.
  5. Expert Research advisory along with Free Call and Trade facility and lowest DP charges.
  6. They provide AI based automated calls through Signal feature.
Cons

Disadvantages of this broker that it needs to improve upon.

  1. Does not offer 3-in-1 account services.
  2. Customers faced technical issues due to high traffic, although it was on very few occasions.
  3. As per customer reviews, support service can be delayed at times.
  4. Cover Orders are not available here.
  5. Sometimes login issues in their mobile apps faced by users due to heavy traffic.
Additional Features

Extra features provided by the broker at little or no extra cost. Like research reports, SMS alerts etc.

3 in 1 Account
Free Trading Calls
Free Research Reports
SMS Alerts
Margin Funding
Margin Against Share
Other Investment Options

Services provided by the broker for investing in other financial assets such as Mutual funds, Insurance, Bonds etc.

Mutual Funds
IPO Platform
Bonds & Debt
Exchange Traded Funds
Insurance
Finology Ratings & Reviews for Choice

Ratings are provided based on customer service, usability, charges and overall average. Reviews are based on positive and negative aspects of the broker that help you understand this broker better.

Charges

(3.5)

Usability

(3.7)

Customer Service

(3)

Charges Review

  • 0.02% percent brokerage for Intraday and 0.2% Percent brokerage on delivery trades.
  • Free call & trade, and Zero Account opening charges.
  • Zero Auto Square Off charges (if the position is squared off by Choice) etc.
  • AMC(Account Maintenance Charges) of Rs 200 every year ( 1st year AMC free).

Customer Service Review

  • Email & call support are available and as per customer reviews the support is satisfactory.
  • Expert Research capabilities as per customers were satisfactory.
  • They have physical branches present in most of the cities for local support.

Ease of Use Review

  • Their trading platforms are user friendly and provide single margin facility to trade in different segments. But, they offer numerous separate platforms based on investment instruments, and that makes it complicated for users.
  • Unavailability of a 3-in-1 account facility makes the trading process slow.
  • Order execution pace may be slow sometime during the peak trading hours.
  • Research Advisory with advance order options on application help in easy trade execution.

Account Opening Procedure Review

  • The online account opening process (for individual accounts) is easy & convenient.
  • The offline procedure, however, is very time consuming (even for individual accounts).

Why Choose Choice? Know Everything about Choice here.

Verdict

Choice is part of Choice International Limited, which provides Stock Market and Mutual fund services through Jiffy and Investica applications. It provides zero account opening fees and expert research advisory along with advanced technological applications, which make investment easier for users. These features make it more trader-friendly.

 

If you are a trader, the broker provides you with

  • An ultrafast & user-friendly trading platform with advanced charting tools

  • Expert research on apps for cash, intraday and derivatives trading

  • Easy Option chain and technical  analysis through charts 

  • Bracket orders, GTC and GTD orders

  • Zero square off charges, news alerts

If you are an investor, the broker provides you with

  • Low depository charges (Rs 10 only) and low brokerage for users

  • Expert Fundamental research advisory on the app for long term and short term investors

  • Zero Account opening charges and Free AMC for the First year

  • Highly skilled Relationship managers who help in solving all queries of the investors and make their investing journey fruitful.

  • Investment options are available across almost all asset classes.

Trading Tools

Jiffy Web Trading Platform

Jiffy Web is a trading platform of choice that can be used on desktops, tablets as well as on mobile web browsers. A Client can trade in Equity, Commodity and Currency through Jiffy with a single margin facility for all segments. It has advanced features like technical chart analysis, Option chain analysis along with Bracket order, GTC and GTD Orders. The client will also receive expert research advisory on the platform.

Jiffy Mobile Trading Application

Jiffy application is available on both Android and iOS platforms. Customers can trade through their mobile phones and track stocks, currency and commodity markets of the Indian stock exchange. It has live streaming data from BSE, NSE, NCDEX and MCX.

Features like customised Watch lists, Technical chart analyses and advanced orders help users to easily track and invest in various segments.

ODIN

It is a terminal-based trading platform and is used by multiple brokers for their clients. ODIN allows you to trade Equity, Commodities, Currency, Derivatives etc.

INVESTICA

It is an in-house developed Mutual Fund application/web of Choice group which is used for tracking and investment of mutual funds. It can be used from any browser, android and IOS platform. It is an advanced platform with features like Robotic Financial Planner, Goal-based baskets and options to invest in all types of direct and indirect Mutual Funds.

Charges Details

For Equity

CHARGES

DELIVERY

INTRADAY

FUTURES

OPTIONS

Transaction Charges

0.00325% - NSE

₹ 1.50 per trade - BSE

0.00325% - NSE

₹ 1.50 per trade - BSE

0.0019% - NSE

0.05% - NSE

Demat Transaction Charges 

Sell-side, ₹ 10 per scrip 

-

-

-

Clearing Charges

₹ 0.01 per trade

₹ 0.01 per trade

0.0005% - NSE

0.05% - NSE

GST

18% on Brokerage + Transaction Charges

18% on Brokerage + Transaction Charges

18% on Brokerage + Transaction Charges

18% on Brokerage + Transaction Charges

STT

0.1% on buy & sell

0.025% Sell-side

0.01% Sell-side

0.05% Sell-side

Options Exercise 0.125% on (Settlement Price * Quantity)

SEBI Charges

₹ 10 per crore

₹ 10 per crore

₹ 10 per crore

₹ 10 per crore

For Commodity

CHARGES

FUTURES

OPTIONS

Transaction Charges

0.0026% Non-Agri

0.00175% Agri Commodity

-

Clearing Charges 0.0003%  

GST

18% on Brokerage + Transaction Charges

18% on Brokerage + Transaction Charges

STT

Sell-side, 0.01% - Non Agri 

Sell-side, 0.05%

Options Exercise 0.125% on (Settlement Price * Quantity)

SEBI Charges

₹ 5 per crore (Non-Agri Commodity)

₹ 1 per crore (Agri Commodity)

₹ 5 per crore (Non-Agri Commodity)

₹ 1 per crore (Agri Commodity)

For Currency

CHARGES

FUTURES

OPTIONS

Transaction Charges

0.0009% - NSE
 

0.04% - NSE
 

GST

18% on Brokerage + Transaction Charges

18% on Brokerage + Transaction Charges

STT

-

-

SEBI Charges

₹ 5 per crore

₹ 5 per crore

Choice Complaints & Stats

Company name:

Choice Equity Broking Private Limited

Contact:

8824242424

Email:

customercare@choiceindia.com
Choice Customer Reviews

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