Full Service Broker Depository: CDSL & NSDL

Axis Direct is the brokerage arm of one of the biggest banks, Axis bank. Established in 2011 as a full-service broker, Axis Direct enjoys a lot of trust in the market because of its parent firm, Axis bank. Axis Direct has come a long way since and today has more than 75 branches in India.

Product Basket

The segments in which you can invest (includes Equity, Commodity, Currency, Futures and Options) through this broker

Equity
Commodity
Currency
Futures
Options
Brokerage Plans:

1 or more plans offered by this broker, which outlines, Account opening and maintenance fees charged by this broker, Brokerage charges and Margins provided. Use plan switcher to see the difference in offerings, if multiple plans are available.

Charges

Account Opening Charges

Free

Account Maintenance Charges

₹ 790

Plan Charges

₹ 5,555

Call & Trade Charges

Free
Brokerage

Equity Delivery Brokerage

0.25%

Equity Intraday Brokerage

0.03%

Equity Futures Brokerage

0.03%

Equity Options Brokerage

₹ 10

Currency Futures Brokerage

0.03%

Currency Options Brokerage

₹ 10

Commodity Futures Brokerage

0.03%

Commodity Options Brokerage

₹ 10
Margins

Equity Delivery Margin

4x

Equity Intraday Margin

4x

Equity Futures Margin

4x

Equity Options Margin

4x

Currency Futures Margin

4x

Currency Options Margin

4x

Commodity Futures Margin

4x

Commodity Options Margin

4x
Charges

Account Opening Charges

Free

Account Maintenance Charges

₹ 790

Plan Charges

₹ 1,500

Call & Trade Charges

₹ 20
Brokerage

Equity Delivery Brokerage

0.50%

Equity Intraday Brokerage

0.05%

Equity Futures Brokerage

0.05%

Equity Options Brokerage

₹ 25

Currency Futures Brokerage

0.03%

Currency Options Brokerage

₹ 25

Commodity Futures Brokerage

0.03%

Commodity Options Brokerage

₹ 25
Margins

Equity Delivery Margin

4x

Equity Intraday Margin

4x

Equity Futures Margin

4x

Equity Options Margin

4x

Currency Futures Margin

4x

Currency Options Margin

4x

Commodity Futures Margin

4x

Commodity Options Margin

4x
Charges

Account Opening Charges

₹ 499

Account Maintenance Charges

₹ 790

Call & Trade Charges

Free
Brokerage

Equity Delivery Brokerage

0.50%

Equity Intraday Brokerage

0.05%

Equity Futures Brokerage

0.05%

Equity Options Brokerage

₹ 25

Currency Futures Brokerage

0.03%

Currency Options Brokerage

₹ 25

Commodity Futures Brokerage

0.03%

Commodity Options Brokerage

₹ 25
Margins

Equity Delivery Margin

4x

Equity Intraday Margin

4x

Equity Futures Margin

4x

Equity Options Margin

4x

Currency Futures Margin

4x

Currency Options Margin

4x

Commodity Futures Margin

4x

Commodity Options Margin

4x
Trading Platforms Learn More

Set of software & applications offered by the broker for executing buy and sell orders online. These are names of their portals and mobile apps, for full desc- Full Platform Details.

Axis Direct Trade Axis Direct Swift Trade Axis Direct Mobile Trading Application
Pros

Advantages and Strengths of this broker.

  1. Provision of 3 in 1 account facilities provides users with a smooth and flawless trading experience.
  2. Free and quality research reports to its customers.
  3. Highly skilled relationship managers help investors by solving their queries.
  4. With 'Funtastic' learning, Axis Direct offers free seminars, tutorials, webinars etc., to users.
  5. Enjoys brand equity and trust because of its banking service provider, AXIS bank.
Cons

Disadvantages of this broker that it needs to improve upon.

  1. Brokerage, account opening cost, and maintenance charges are very high compared to other brokers.
  2. Its terminal based trading platform is a chargeable subscription-based platform.
Additional Features

Extra features provided by the broker at little or no extra cost. Like research reports, SMS alerts etc.

3 in 1 Account
Free Trading Calls
Free Research Reports
SMS Alerts
Margin Funding
Margin Against Share
Other Investment Options

Services provided by the broker for investing in other financial assets such as Mutual funds, Insurance, Bonds etc.

Mutual Funds
IPO Platform
Bonds & Debt
Exchange Traded Funds
Insurance
Finology Ratings & Reviews for Axis Direct

Ratings are provided based on customer service, usability, charges and overall average. Reviews are based on positive and negative aspects of the broker that help you understand this broker better.

Charges

(2.5)

Usability

(3.5)

Customer Service

(4)

Charges Review

  • Call and trade services are chargeable.
  • Account opening charges are quite high in comparison to their peers.
  • Axis Direct charges a high brokerage that is non-negotiable.
  • High annual maintenance charges.
  • Its terminal based trading platform is a chargeable subscription-based platform.

Customer Service Review

  • Customers can contact the toll-free number at any time.
  • Heavy offline presence makes it easier for people to visit the branches in-case they have any query.
  • Research capabilities as per customers were satisfactory.
  • Axis provides support over call, email and social media.

Ease of Use Review

  • 3 in 1 account makes investors' life easy and quick.
  • The trading platforms are user friendly and easy to navigate.
  • A lot of free educational content is available for customers under 'Funtastic' learning.

Account Opening Procedure Review

  • The online account opening process is easy for individual accounts.
  • High account opening charges in comparison to other brokers.
  • NRIs interested in investing in Indian market can open an account with Axis.

Why Choose Axis Direct? Know Everything about Axis Direct here.

Verdict

Being a full-service broker, it provides the users with complete mentorship when it comes to financial planning, trading tips, investing advice and other services in accordance with the portfolio of the customer.
Axis Direct provides the customers with 3 in 1 account opening facility with Axis bank as the parent firm. As expected from a full-service broker, it gives a customer excellent research reports backed by an excellent research team. Axis Direct can serve you better if you are a trader.

 

If you are a trader, the broker provides you with

  • 3 in 1 account facility ( Demat, trading and Bank) provides a seamless trading experience.

  • High performance and quick trading platforms such as Axis Direct swift trade.

  • Offers a real-time online trading platform that can be accessed using any online platform such as a mobile app or web terminal.

  • Advanced and interactive technical charts to make your technical analysis better.

If you are an investor, the broker provides you with

  •  Free and unbiased research on market and stock fundamentals.

  • Highly skilled Relationship managers who help solve all investors' queries and make their investing journey fruitful.

  • Provides learning courses and demos for beginner investors.

  • Portfolio tracker and real streaming of quotes to monitor your entire financial portfolio.

Trading Tools

Axis Direct Trade

It is suitable for high-frequency traders; it is a desktop trading application with advanced features like advanced charting, auto-refreshing order/trade/position books, and high-frequency market rate updates. This trading platform needs to be installed on your laptop or computer. The software also offers live streaming of quotes, multiple market watchlists and lightning-fast trading.

Axis Direct Swift Trade

Axis Swift trade is a web-based trading platform, which requires no installation or download. All the trading can be done on a specific link. They provide automatically refreshed live streaming quotes. In short, it includes the functionality of a trading terminal in a web browser.

Axis Direct Mobile Trading Application

Axis mobile application allows you to trade in equity and derivative through your smartphone. The mobile application will enable you to view live quotes of any stock and do more analysis through dynamic looking live charts. Through the portfolio feature, you get a complete view of your portfolio across Equities, Mutual Funds, ETFs & Derivatives.

Charges Details

For Equity

CHARGES

DELIVERY

INTRADAY

FUTURES

OPTIONS

Transaction Charges

0.00325% - NSE

0.00325% - NSE

0.0019% - NSE

0.05% - NSE

Demat Transaction Charges 

Sell-side, ₹ 18.5 per scrip 

-

-

-

Clearing Charges

-

-

0.0002% - NSE

0.005% - NSE

GST

18% on Brokerage + Transaction Charges

18% on Brokerage + Transaction Charges

18% on Brokerage + Transaction Charges

18% on Brokerage + Transaction Charges

STT

₹ 100 per Lacs 

Sell-side, ₹ 25 per Lacs 

Sell-side, ₹ 10 per Lacs 

Sell-side, ₹ 50 per Lacs 

SEBI Charges

₹ 15 per crore

₹ 15 per crore

₹ 15 per crore

₹ 15 per crore

For Commodity

CHARGES

FUTURES

OPTIONS

Transaction Charges

0.0026% Non-Agri

-

GST

18% on Brokerage + Transaction Charges

18% on Brokerage + Transaction Charges

STT

Sell side, 0.01% - Non Agri 

Sell side, 0.05%

SEBI Charges

₹ 15 per crore

₹ 15 per crore

For Currency

CHARGES

FUTURES

OPTIONS

Transaction Charges

0.0009% - NSE
0.00022% - BSE

0.04% - NSE
0.001% - BSE

Clearing Charges

0.0004% - NSE
0.0004% - BSE

0.025% - NSE
0.025% - BSE

GST

18% on Brokerage + Transaction Charges

18% on Brokerage + Transaction Charges

STT

-

-

SEBI Charges

₹ 15 per crore

₹ 15 per crore

Axis Direct Complaints & Stats

Company name:

Axis Securities Limited

Contact:

81001 17278

Email:

customer.grievance@axisdirect.in
Axis Direct Customer Reviews

No Customer reviews yet. Be the first to review this broker.