IIFL vs HDFC Securities vs ICICI Direct

Broker Comparison


(2.8) Open Demat Account

HDFC Securities

(3.1) Open Demat Account

ICICI Direct

(3) Open Demat Account
Basic Details
Broker Type
Broker Type Full Service Broker Full Service Broker Full Service Broker
Account Opening
Account Opening Free Free Free
Account Maintenance
Account Maintenance ₹ 250 Free ₹ 700
Broker Ratings
Usability (2.7) (3.4) (3)
Charged (2.7) (2.5) (2.5)
Customer Service
Customer Service (3.1) (3.5) (3.5)

Frequently Asked Questions

A retail trading and investment service, ICICI Direct, is a part of ICICI Securities, the largest retail stock broker firm in India. ICICI Direct offers 'online trading and investment' services to more than 20 lakhs customers. It offers services online as well as through a network of branches across India.

Opening a trading account with ICICI direct is free of cost irrespective of the plan you have chosen. However, the other charges like brokerage, maintenance, margin, other charges depend upon the product, segment and the plan you have chosen.

ICICI Direct provides a range of trading and investment options, thus giving new investors a platter to choose from. Also, the company offers free research and advisory services, which makes it easier for stock market beginners who need hand-holding, to start their investment journey and further provides them with a convenient trading experience.

HDFC is a prominent group in India. HDFC Demat account provides a wide range of products to its customers. HDFC securities provide multiple platforms and advanced tools to its customers.  They also provide research and tips to their customers which is useful for investors.

  • Click on “Open Demat Account” 

  • Select online and a form will open

  • Fill in the mandatory details and submit the form

  • Within two working days, you'll receive a call from an HDFC representative to verify the details and you will be asked to send identity and address proofs through emails

  • Finally, You will receive a successful account of your registered mobile number.

Indeed, HDFC does provide a Demat account. It has more than 2 million Demat accounts and more than 3500 Demat centres network. 

It provides two types of Demat account- Basic Services Demat Account and Normal Demat account.

The IIFL Securities is a SEBI registered broker and is a member of NSE, BSE, MCX, and NCDEX. It is considered as one of the best brokers in the country when it comes to its trading platforms like the IIFL Markets Mobile app. IIFL provides one of the best research & advisory, investment solutions, and a personalized Portfolio Management Service to its customers.

IIFL securities is one of the largest independent full-service retail and institutional broking houses in India and is a trusted and well-known name in the stockbroking industry. With almost 25 years, serving over 2.3 lakh active clients in the industry, IIFL securities is a SEBI registered stockbroker with all required certifications and memberships. 

The company is trusted by its customers due to its strong brand name, values of the management, easy-to-use trading platforms, and advisory services. Hence the company can be considered as quite fair and as a customer, you can rely on IIFL Securities with your long term investments.

Nirmal Jain, the founder and executive chairman of the IIFL Finance Ltd is the current Chief Executive Officer (CEO) of IIFL, who was appointed to the post in June 2020.