IIFL vs Angel One vs ICICI Direct

Broker Comparison


(2.8) Open Demat Account

Angel One

(3.2) Open Demat Account

ICICI Direct

(3) Open Demat Account
Basic Details
Broker Type
Broker Type Full Service Broker Full Service Broker Full Service Broker
Account Opening
Account Opening Free Free Free
Account Maintenance
Account Maintenance ₹ 250 ₹ 240 ₹ 700
Broker Ratings
Usability (2.7) (3) (3)
Charged (2.7) (4) (2.5)
Customer Service
Customer Service (3.1) (2.5) (3.5)

Frequently Asked Questions

A retail trading and investment service, ICICI Direct, is a part of ICICI Securities, the largest retail stock broker firm in India. ICICI Direct offers 'online trading and investment' services to more than 20 lakhs customers. It offers services online as well as through a network of branches across India.

Opening a trading account with ICICI direct is free of cost irrespective of the plan you have chosen. However, the other charges like brokerage, maintenance, margin, other charges depend upon the product, segment and the plan you have chosen.

ICICI Direct provides a range of trading and investment options, thus giving new investors a platter to choose from. Also, the company offers free research and advisory services, which makes it easier for stock market beginners who need hand-holding, to start their investment journey and further provides them with a convenient trading experience.

Angel One is known as the largest full-service retail broker of India. With more than two decades of broking experience, Angel One has effectively managed to have a pan-India presence in over 1800 cities and towns. Angel One, with its modern technology and functional trading platform, serves their best when it comes to investment and trading advisory services. And it is also known for its transparent working policies and ethical practices.

You can open a Demat account in Angel One in 2 ways:

1. Online Account Opening (Digital KYC)

  • Go to the Angel One website and go to the account opening page. 

  • Fill the application form, submit all the essential documents for In-person KYC verification and identity verification.

  • Pay the charges associated with the Demat account.

  • On the complete verification of the document, your Demat account opens, the confirmation mail will be sent to you on your registered mail ID.

2.  Visit Angel Branch Office.

Angel One offers account opening through the online Digital Know your Customer (D-KYC) process. It takes 24 hours to get the activation details. This is the fastest way of opening a Demat and trading accounts.

The IIFL Securities is a SEBI registered broker and is a member of NSE, BSE, MCX, and NCDEX. It is considered as one of the best brokers in the country when it comes to its trading platforms like the IIFL Markets Mobile app. IIFL provides one of the best research & advisory, investment solutions, and a personalized Portfolio Management Service to its customers.

IIFL securities is one of the largest independent full-service retail and institutional broking houses in India and is a trusted and well-known name in the stockbroking industry. With almost 25 years, serving over 2.3 lakh active clients in the industry, IIFL securities is a SEBI registered stockbroker with all required certifications and memberships. 

The company is trusted by its customers due to its strong brand name, values of the management, easy-to-use trading platforms, and advisory services. Hence the company can be considered as quite fair and as a customer, you can rely on IIFL Securities with your long term investments.

Nirmal Jain, the founder and executive chairman of the IIFL Finance Ltd is the current Chief Executive Officer (CEO) of IIFL, who was appointed to the post in June 2020.