Alice Blue vs Groww vs Zerodha

Broker Comparison

Alice Blue

(2.6) Open Demat Account


(3.1) Open Demat Account


(3.8) Open Demat Account
Basic Details
Broker Type
Broker Type Discount Broker Discount Broker Discount Broker
Account Opening
Account Opening Free Free ₹ 300
Account Maintenance
Account Maintenance ₹ 400 Free ₹ 300
Broker Ratings
Usability (2.7) (3) (4)
Charged (3) (3) (4)
Customer Service
Customer Service (2) (3.5) (3.5)

Frequently Asked Questions

Groww is a popular, SEBI registered investment adviser. All personal information entered on the platform is stored using 256-bit encryption. Also, all transactions are done through Asset management companies (AMCs) for mutual funds & Bombay Stock Exchange (BSE) for stocks, which means that at no stage does your money reach the company itself.

The Demat account and trading account opening charges with Groww are free. The annual maintenance charge is also free. Additionally, there is no margin money requirement. 

Groww charges an Rs.20 per order or 0.05% whichever is low for Equity Delivery, Equity Intraday, Equity Futures, Equity Options. Commodity & Currency trading is presently not available with Groww.

Groww is a discount broker which is aimed at providing modern online-based financial solutions to its clients at a minimal cost.

Margin is also called exposure or leverage is the money that the trader borrows from a broker to execute the trade and varies across different segments like equity, futures & options, etc. Margin in Alice Blue allows its clients to trade even with limited funds. The margin on a particular stock is obtained when the loan amount deducts the total value of the investment held by the trader. 

The ‘margin used’ is the amount that a trader has already used for their open position or in case of a pending order, it is the amount with which you may have purchased any equity, commodity, etc.

Sidhavelayutham Mohan is the CEO and Founder of Alice Blue. He leads the business with a focus on Risk management, Operations, and Product Development. Also, he is actively involved in exploring innovative ideas to adopt the latest technology for business enhancement.

When it comes to Alice Blue fund transfer, there are different modes of payment through which the broker allows its client to use, like UPI, ATOM, NEFT/RTGS, Cheque, DD.

Zerodha Kite is Zerodha’s online trading platform, which was built in 2015. It is a web-based, lightweight platform which can be used for trading on mobile, tablets as well as desktop browsers. The KITE platform facilitates trading in 11 languages. Kite mobile is currently available in the Android version & iOS on Google Play store. It has advanced technical analysis charting with more than 100 charting indicators and unlimited data for different stocks.

Zerodha provides a range of mobile apps for its customers based on different services. These include:

  • Zerodha Kite: Online trading platform for stock and commodity trading

  • Zerodha Coin: For mutual funds investments

  • Zerodha Varsity: Stock marketing lessons

  • Zerodha Sentinel: Market alerts and monitoring for stocks, futures and options  on the cloud

  • Pulse by Zerodha: For latest market news and updates.

Zerodha is one of the leading and most popular stock brokers in India, with a massive client base created over years. Beginners often prefer trading with the cheapest brokers, and Zerodha, with a flat fee model at Rs 20, fits perfectly in this parameter. Additionally, Zerodha also provides online education apps, support portal, and discussion forums which prove to be of great assistance to beginner level investors. However, Zerodha being a discount broker does not assist with research, advisory or recommendations. This makes it a challenge for new investors who often find it difficult to make these decisions.

Overall, considering the many helpful services it offers, Zerodha can be considered as a good option for beginner level investors.