Discount Broker Depository: CDSL
4

Alice Blue is a discounted broker offering trading platforms for different exchanges like BSE, NSE, and MCX.

Product Basket

The segments in which you can invest (includes Equity, Commodity, Currency, Futures and Options) through this broker

Equity
Commodity
Currency
Futures
Options
Brokerage Plans:

1 or more plans offered by this broker, which outlines, Account opening and maintenance fees charged by this broker, Brokerage charges and Margins provided. Use plan switcher to see the difference in offerings, if multiple plans are available.

Charges

Account Opening Charges

₹ 500

Account Maintenance Charges

₹ 400

Call & Trade Charges

₹ 20
Brokerage

Equity Delivery Brokerage

Zero

Equity Intraday Brokerage

0.01%

Equity Futures Brokerage

0.01%

Equity Options Brokerage

₹ 20

Currency Futures Brokerage

0.01%

Currency Options Brokerage

₹ 20

Commodity Futures Brokerage

0.01%

Commodity Options Brokerage

₹ 20
Margins

Equity Delivery Margin

3x

Equity Intraday Margin

10x

Equity Futures Margin

5x

Equity Options Margin

3x/5x

Currency Futures Margin

0x

Currency Options Margin

0x

Commodity Futures Margin

5x

Commodity Options Margin

0x
Charges

Account Opening Charges

₹ 500

Account Maintenance Charges

₹ 400

Call & Trade Charges

₹ 20
Brokerage

Equity Delivery Brokerage

0.10%

Equity Intraday Brokerage

0.01%

Equity Futures Brokerage

0.01%

Equity Options Brokerage

₹ 20

Currency Futures Brokerage

0.01%

Currency Options Brokerage

₹ 20

Commodity Futures Brokerage

0.01%

Commodity Options Brokerage

₹ 10
Margins

Equity Delivery Margin

3x

Equity Intraday Margin

20x

Equity Futures Margin

10x

Equity Options Margin

3x/5x

Currency Futures Margin

0x

Currency Options Margin

0x

Commodity Futures Margin

10x

Commodity Options Margin

0x
Trading Platforms Learn More

Set of software & applications offered by the broker for executing buy and sell orders online. These are names of their portals and mobile apps, for full desc- Full Platform Details.

ANT Mobi ANT Web ANT Desk Alice Blue Mutual Funds
Pros

Advantages and Strengths of this broker.

  1. Free Equity Delivery brokerage in Freedom (F20) plan.
  2. Trading Platform is backed by ANT.
  3. NEST offers a Risk and Order Management System to understand the trading strategy.
  4. ANT Trading Software is available for free to all its customers.
  5. Offers access to a range of third party online trading tools & apps.
  6. The free daily market report is available to all customers.
Cons

Disadvantages of this broker that it needs to improve upon.

  1. NCD and Corporate bonds are not available.
  2. Call & Trade are available at an extra ₹20 per executed order.
  3. Presence of many third party products makes the site cluttered.
  4. One cannot expect quality assistance.
Additional Features

Extra features provided by the broker at little or no extra cost. Like research reports, SMS alerts etc.

3 in 1 Account
Free Trading Calls
Free Research Reports
SMS Alerts
Margin Funding
Margin Against Share
Other Investment Options

Services provided by the broker for investing in other financial assets such as Mutual funds, Insurance, Bonds etc.

Mutual Funds
IPO Platform
Bonds & Debt
Exchange Traded Funds
Insurance
Finology Ratings & Reviews for Alice Blue

Ratings are provided based on customer service, usability, charges and overall average. Reviews are based on positive and negative aspects of the broker that help you understand this broker better.

Charges

(3)

Usability

(2.7)

Customer Service

(2)

Charges Review

  • Offers minimal brokerage based on type of plan.
  • Equity delivery is free with the Freedom20 plan.
  • For Investors, a Trade Pro plan is not suitable as it doesn’t offer free equity delivery.
  • Interest rate charged on loans against shares is relatively higher.
  • Bracket Order Charges are applicable on every executed order via Trade Pro plan.

Customer Service Review

  • Alice Blue provides email and call support but not satisfactorily.
  • As per customer reviews, on both call and mail the response is too much delayed.
  • They also have chat support at their website with FAQs listed alongside.
  • They depend more on their online presence as they do not have many physical branches.

Ease of Use Review

  • Their trading platforms are powered by ANT (Analyze & Trade) that helps in decision making, and also makes them user friendly.
  • They offer third party products on their website for education and investing purposes.
  • No research report and free trading calls are provided.
  • They offer only Regular plans in mutual fund investment.

Account Opening Procedure Review

  • For individual accounts, the online account opening process is simple and convenient.
  • A POA form has to be signed and sent mandatorily for physical verification.
  • The offline procedure is time consuming and tedious due to the lesser number of physical branches.
  • NRIs cannot open their account with Alice Blue.

Why Choose Alice Blue? Know Everything about Alice Blue here.

Verdict

Alice Blue offers quite low brokerages in all segments along with low transaction charges as compared to others (provided you purchase their Trade Pro plan). However, the plan doesn’t offer free equity delivery. Their trading platforms are ANT (Analyse & Trade) powered which makes Alice Blue better suited to traders. Their website provides wholesome information for traders (such as BAN Contract, Daily margin etc.).

If you are a Trader, the broker provides you with

  • Courses to understand technical charts & indicators on their trade store at a nominal charge.

  • Daily pivot points for NSE, MCX & Forex trading for intraday traders.

  • All the information for margin, ban contract, expiry contract, etc on their RMS live update.

  • ANT (Analysis & Trade) trading platforms which help customers to make informed decisions while trading.

  • Advanced charting feature with zero time lag along with alters & much more. 

  • Uses Omnesys NEST to give the terminal feel.

If you are an Investor, the brokers provide you with

  • Low brokerage on the Freedom 20 plan.

  • Direct plans in Mutual Funds.

  • Free educational material (only for a trial period).

Trading Tools

ANT Mobi

One of the most widely used trading platforms that help users to analyse the share, commodity and currency market. It’s an android/iOS based mobile application facilitating trading via mobile phones and tablets. It allows monitoring of multiple charts at fingertips. It has an ANT Beta version. It provides online share trading platforms to its customers - ANT (Analyze and Trade), built by Trade-Lab which uses Omnesys NEST at the backend.

ANT Desk

It is a fully customizable desktop application that provides advanced charting as well as risk management tools, research reports, multi-chart watch list, etc. It provides online share trading platforms to its customers - ANT (Analyze and Trade), built by Trade-Lab which uses Omnesys NEST at the backend.

ANT Web

It is the online trading platform accessible via any web browser. It requires no additional software downloads, and most of the work can be done in just a couple of clicks.

ANT Scanner

An advanced feature, useful to filter out stocks using filters like Day’s gainer, Day’s loser, etc.

Alice Blue Mutual Funds

A mutual fund app meant to make investing seamless and easy with 0% brokerage and commission.

BOT- Back Office Transformation

User-friendly back-office software that helps in tracking each and every transaction in a hassle-free manner for both traders and investors.

Charges Details

For Equity

CHARGES

DELIVERY

INTRADAY

FUTURES

OPTIONS

Transaction Charges

0.00325% - NSE

0.00325% - NSE

0.0019% - NSE

0.05% - NSE

Demat Transaction Charges

Sell side, ₹ 18.5 per scrip

-

-

-

Clearing Charges

-

-

0.0002% - NSE

0.005% - NSE

GST

18% on Brokerage + Transaction + Demat Charges

18% on Brokerage + Transaction

18% on Brokerage + Transaction + Clearing Charges

18% on Brokerage + Transaction + Clearing Charges

STT

₹ 100 per Lacs

Sell-side, ₹ 25 per Lacs

Sell-side, ₹ 10 per Lacs

Sell-side, ₹ 50 per Lacs

SEBI Charges

₹ 15 per crore

₹ 15 per crore

₹ 15 per crore

₹ 15 per crore

For Commodity 

CHARGES

FUTURES

OPTIONS

Transaction Charges

0.0026% - Non Agri

-

Clearing Charges

0.00%

0.00%

GST

18% on Brokerage + Transaction

18% on Brokerage + Transaction

STT

Sell-side, 0.01% - Non Agri

Sell-side, 0.05%

SEBI Charges

₹ 15 per crore

₹ 15 per crore

For Currency

CHARGES

FUTURES

OPTIONS

Transaction Charges

0.0009% - NSE
0.00022% - BSE

0.04% - NSE
0.001% - BSE

Clearing Charges

0.0004% - NSE
0.0004% - BSE

0.025% - NSE
0.025% - BSE

GST

18% on Brokerage + Transaction

18% on Brokerage + Transaction

STT

-

-

SEBI Charges

₹ 15 per crore

₹ 15 per crore

 

Alice Blue Customer Reviews

Overall Rating

1

Based on 2 reviews

Rating Summary

5
0%
4
0%
3
0%
2
0%
1
100%

Review Analytics

Platform 1 votes

Charges 1 votes

Transparency 0 votes

Features 0 votes

Customer Support 1 votes

bharat

(1)

Posted on 20 Dec 2020

Customer service is pathetic. What ever you ask they reply with same scripted answer. In their website they show something else and actually they offer some thing else.

pratyaya chakraborty

(1)

Posted on 18 Dec 2020

Very slow to respond to market variation. Charts are slow. Orders get executed late. Also, soon the concept of Margin trading will not be there. So, their claim of providing 20X margin will no longer be there.