Alice Blue Review

(2.6)
Discount Broker Depository: CDSL
15

Alice Blue is a discounted broker offering trading platforms for different exchanges like BSE, NSE, and MCX. Alice Blue has an active client base of 1,50,867 as of November 2024.

Product Basket

The segments in which you can invest (includes Equity, Commodity, Currency, Futures and Options) through this broker

Equity
Commodity
Currency
Futures
Options
Brokerage Plans (Single Plan)

1 or more plans offered by this broker, which outlines, Account opening and maintenance fees charged by this broker, Brokerage charges and Margins provided. Use plan switcher to see the difference in offerings, if multiple plans are available.

Charges

Account Opening Charges

Free

Account Maintenance Charges

₹ 400

Call & Trade Charges

₹ 20
Brokerage

Equity Delivery Brokerage

Zero

Equity Intraday Brokerage

0.01%

Equity Futures Brokerage

0.01%

Equity Options Brokerage

₹ 15

Currency Futures Brokerage

0.01%

Currency Options Brokerage

₹ 15

Commodity Futures Brokerage

0.01%

Commodity Options Brokerage

₹ 15
Margins

Equity Delivery Margin

1x

Equity Intraday Margin

5x

Equity Futures Margin

1x

Equity Options Margin

1x

Currency Futures Margin

1x

Currency Options Margin

1x

Commodity Futures Margin

1x

Commodity Options Margin

1x
Trading Platforms Learn More

Set of software & applications offered by the broker for executing buy and sell orders online. These are names of their portals and mobile apps, for full desc- Full Platform Details.

ANT Mobi ANT Web Trade School
Pros

Advantages and Strengths of this broker.

  1. Free Equity Delivery brokerage in Freedom (F20) plan.
  2. Trading Platform is backed by ANT.
  3. NEST offers a Risk and Order Management System to understand the trading strategy.
  4. ANT Trading Software is available for free to all its customers.
  5. Offers access to a range of third party online trading tools & apps.
  6. The free daily market report is available to all customers.
Cons

Disadvantages of this broker that it needs to improve upon.

  1. NCD and Corporate bonds are not available.
  2. Call & Trade are available at an extra ₹20 per executed order.
  3. Presence of many third party products makes the site cluttered.
  4. One cannot expect quality assistance.
Additional Features

Extra features provided by the broker at little or no extra cost. Like research reports, SMS alerts etc.

3 in 1 Account
Free Trading Calls
Free Research Reports
SMS Alerts
Margin Funding
Margin Against Share
Other Investment Options

Services provided by the broker for investing in other financial assets such as Mutual funds, Insurance, Bonds etc.

Mutual Funds
IPO Platform
Bonds & Debt
Exchange Traded Funds
Insurance

Finology Ratings & Reviews for Alice Blue

Ratings are provided based on customer service, usability, charges and overall average. Reviews are based on positive and negative aspects of the broker that help you understand this broker better.

Charges

(3)

Usability

(2.7)

Customer Service

(2)

Charges Review

  • Offers minimal brokerage based on type of plan.
  • Equity delivery is free with the Freedom20 plan.
  • For Investors, a Trade Pro plan is not suitable as it doesn’t offer free equity delivery.
  • Interest rate charged on loans against shares is relatively higher.
  • Bracket Order Charges are applicable on every executed order via Trade Pro plan.

Customer Service Review

  • Alice Blue provides email and call support but not satisfactorily.
  • As per customer reviews, on both call and mail the response is too much delayed.
  • They also have chat support at their website with FAQs listed alongside.
  • They depend more on their online presence as they do not have many physical branches.

Ease of Use Review

  • Their trading platforms are powered by ANT (Analyze & Trade) that helps in decision making, and also makes them user friendly.
  • They offer third party products on their website for education and investing purposes.
  • No research report and free trading calls are provided.
  • They offer only Regular plans in mutual fund investment.

Account Opening Procedure Review

  • For individual accounts, the online account opening process is simple and convenient.
  • A POA form has to be signed and sent mandatorily for physical verification.
  • The offline procedure is time consuming and tedious due to the lesser number of physical branches.
  • NRIs cannot open their account with Alice Blue.

Why Choose Alice Blue? Know Everything about Alice Blue here.

Verdict

A full-service brokerage firm, Alice Blue is registered with major indices such as NSE, BSE, NCDEX and MCX. It also offers an array of products and services, such as equity and derivative tradings, mutual fund investment and portfolio management services. In addition, clients can also avail of research and analysis services, including fundamental and technical analysis, as well as market news and updates.

If you are a Trader, the broker provides you with

  • Stock market education through top traders and investors in India.
  • Software to ease buy and sell signals for clients.
  • Multiple stock screeners for decision-making and analysing market sentiments.
  • Offer fundamental and technical strategies based on analysis.
  • Trade School App for courses on investing and trading.
  • Accessible live stock prices and technical charts.

If you are an Investor, the brokers provide you with

  • Commission-free investment in direct mutual funds.
  • Extensive assistance by a team of financial advisors.
  • Research and analysis services with regular updates on market.
  • Provides stock market education via webinars and live sessions.

Trading Tools

Alice Blue provides traders with a wide array of trading tools that help them make informed investment decisions and make efficient trade. Some major tools offered by Alice Blue include:

ANT Mobi

The ANT Mobi App presents its users with a technologically advanced interface that makes trading and investing simpler. Some of the many features of the ANT Mobi App are as follows:

  • Ready-made stock baskets based on sectors
  • Analytics of new options screeners and stocks
  • Customisable dashboard for easy access
  • 100+ technical indicators for convenient charting
  • Easy searching for option contracts  

ANT Web

ANT Web is Alice Blue’s tech-driven trading platform with an easy interface, and supports one-click buy/sell orders and direct trades from charts. The multiple features that ANT Web offers are as follows: 

  • Trading View and Chartiq for world-class charts
  • Advanced stock screeners and 100+ advanced indicators
  • 20+ chart types and drawing tools
  • Option Chain and scrip information with 50+ details
  • Customisable dashboard for easy access

Trade School

Trade school offers courses for conceptual learning and understanding of trading and investing. Taught by industry experts, the courses are placed under multiple categories. Some of the features of Trade School are as follows: 

  • Segregated lists of courses based on broad concepts
  • Webinars by industry experts on major topics 
  • Learning roadmaps ranging from basic to advanced

Charges Details

For Equity

CHARGES

DELIVERY

INTRADAY

FUTURES

OPTIONS

Transaction Charges

0.00325% - NSE

0.00325% - NSE

0.0019% - NSE

0.05% - NSE

Demat Transaction Charges

Sell side, ₹ 18.5 per scrip

-

-

-

Clearing Charges

-

-

0.0002% - NSE

0.005% - NSE

GST

18% on Brokerage + Transaction + Demat Charges

18% on Brokerage + Transaction

18% on Brokerage + Transaction + Clearing Charges

18% on Brokerage + Transaction + Clearing Charges

STT

₹ 100 per Lacs

Sell-side, ₹ 25 per Lacs

0.02%

 

0.1%

 

SEBI Charges

₹ 15 per crore

₹ 15 per crore

₹ 15 per crore

₹ 15 per crore

For Commodity 

CHARGES

FUTURES

OPTIONS

Transaction Charges

0.0026% - Non Agri

-

Clearing Charges

0.00%

0.00%

GST

18% on Brokerage + Transaction

18% on Brokerage + Transaction

STT

Sell-side, 0.01% - Non Agri

Sell-side, 0.05%

SEBI Charges

₹ 15 per crore

₹ 15 per crore

For Currency

CHARGES

FUTURES

OPTIONS

Transaction Charges

0.0009% - NSE
0.00022% - BSE

0.04% - NSE
0.001% - BSE

Clearing Charges

0.0004% - NSE
0.0004% - BSE

0.025% - NSE
0.025% - BSE

GST

18% on Brokerage + Transaction

18% on Brokerage + Transaction

STT

-

-

SEBI Charges

₹ 15 per crore

₹ 15 per crore

 

Alice Blue Complaints & Stats

Company name:

Alice Blue Financial Services Private Limited

Contact:

8061575500, 8045490850

Email:

askus@aliceblueindia.com

Active Users:

1,50,867
Alice Blue Customer Reviews

Overall Rating

1

Based on 2 reviews

Rating Summary

5
0%
4
0%
3
0%
2
0%
1
100%

Review Analytics

Platform 1 votes

Charges 1 votes

Transparency 0 votes

Features 0 votes

Customer Support 1 votes

user-photo

bharat

(1)

Posted on 20 Dec 2020

Customer service is pathetic. What ever you ask they reply with same scripted answer. In their website they show something else and actually they offer some thing else.

user-photo

pratyaya chakraborty

(1)

Posted on 18 Dec 2020

Very slow to respond to market variation. Charts are slow. Orders get executed late. Also, soon the concept of Margin trading will not be there. So, their claim of providing 20X margin will no longer be there.

Frequently Asked Questions

Margin is also called exposure or leverage is the money that the trader borrows from a broker to execute the trade and varies across different segments like equity, futures & options, etc. Margin in Alice Blue allows its clients to trade even with limited funds. The margin on a particular stock is obtained when the loan amount deducts the total value of the investment held by the trader. 

The ‘margin used’ is the amount that a trader has already used for their open position or in case of a pending order, it is the amount with which you may have purchased any equity, commodity, etc.

Sidhavelayutham Mohan is the CEO and Founder of Alice Blue. He leads the business with a focus on Risk management, Operations, and Product Development. Also, he is actively involved in exploring innovative ideas to adopt the latest technology for business enhancement.

When it comes to Alice Blue fund transfer, there are different modes of payment through which the broker allows its client to use, like UPI, ATOM, NEFT/RTGS, Cheque, DD.

Alice Blue was incorporated in 2006, is a Bangalore based discount stock broker offering stock and commodity trading services at BSE, NSE, and MCX. Alice Blue Financial Services has a network of 17 branches located in major cities across India. These branches offer personalized broker service to customers. It also has 1000+ Partners across India. Alice blue believes in providing world-class stockbroking services to its clients and stakeholders, with optimum returns at a minimal cost. Its broking Model aims to minimize your brokerage until you enjoy the most advanced online trading with the best customer service experience. It provides online share trading platforms to its customers. It offers ANT (Analyse and Trade), a trading platform.

Alice Blue BOT (Back Office Transformation) is a back-office software that helps customers track their day-to-day transactions.

Following are the steps to change the Alice Blue brokerage plan:

Step 1: Visit the Alice Blue website and click on the login on the top right corner.

Step 2: Select BOT in the drop-down menu. You will be redirected to a new page.

Step 3: Log in with your credentials.

Step 4: Click on ‘My Requests’ on the left-hand side menu and select ‘Trade Pro Plan’ from the drop-down. You will be redirected to a new page. 

Step 5: Scroll down to the bottom of the page and select change to Plan.

Following are the steps to withdraw funds from Alice Blue:

Step 1: Click on the three horizontal bars on the top left corner, a dropdown menu will appear. 

Step 2: Tap on ‘Request’, select ‘Withdraw Funds’ and tap on ‘View Punch’. The available balance for Withdrawal will be shown. 

Step 3: Enter the amount which you want to withdraw and tap on ‘Payment’. 

Stop-loss is an automated instruction placed to limit the losses when an individual fears that the prices may move against their trade.

There are 2 types of Stop-Loss orders:

1. SL order (Stop-Loss Limit) = Price + Trigger Price

2. SL-M order (Stop-Loss Market) = Only Trigger Price

Yes, Alice Blue is a SEBI registered financial service provider offering stockbroker service since the year 2006. It is a discounted stockbroker from Bangalore that provides stock and commodity trading services at BSE, NSE, and MCX. Alice Blue offers its services online as well as through its 17 branches located across major cities.

Two Alice Blue brokerage plans are, 'Traditional' and 'F20' to its customers. In the Traditional one, the company charges % based brokerage. Customers have to pay a fixed percentage of the trading value. For intraday trading, a trader has to pay 0.01% of the trade value for equity, Futures and options segment, and ?20 per lot for Options. The company charges 0.1% for equity delivery for delivery trades, 0.01% for Futures & Commodities, and ?20 per lot for Options trading.

The flat fee brokerage plan (F20) aims to minimize the brokerage fee so that customers do not have to bear enormous costs while trading. It is a discount brokerage plan that offers brokerage free equity delivery trades. The trader doesn't have to pay any brokerage fee in this segment. For all other segments, Alice Blue charges flat ?20 per executed order or 0.01% whichever is lower.

You could open an Alice Blue Demat account in 3 ways:

1. Online Account Opening 

This process is integrated with EKYC and Aadhaar. 

Steps of Instant Alice Blue Account Opening :

  • Fill in your personal details Date of birth, PAN card number, etc., and complete an online Aadhaar based E-sign process.

  • Then you will have to Select the segment in which you want to trade and respective brokerage plans.

  • Update details such as address, Aadhaar card number, etc., and complete the OTP-based verification process.

  • Add your bank account details such as bank account number and IFSC code.

  • Verify your financial details, personal details, nominee details, etc.

  • And then you will have to scan and upload the required documents and complete IPV verification.

  • E-sign using Digio to activate your account.

  • In the end, you will be required to send the POA to the broker’s registered office.

    For detailed information Click on online account opening process 

2. Request Account Opening Forms (Request Call-back).

3. Visit Alice Blue Branch Offices.

Alice Blue stockbroker is a good option for people who wish to enter the stock market investment. The prime reason is that they have a low brokerage plan, which is suitable for beginners who are generally low on funds since the motive is to start small.

Leverage is the money that the trader borrows from a broker to execute the trade. Alice Blue provides different Exposure plans for different investment segments.

It is a facility provided to an investor for buying securities from available resources by allowing him to pay a fraction of total transaction value. The margin can be given in the form of cash or shares. Simply, it is leveraging a position in the market with cash or collateral by the investor. 

These are the steps, to close your AliceBlue Demat account:

  1. Log in to bot.aliceblueonline.com with your trading ID and password.

  2. Click on “Account Profile” on the top right-hand side menu.

  3. From the drop-down menu, click on “Account Closure”.

  4. Submit the feedback form.

  5. Upload the account closure form to process your account closure request.

Note: Ensure your trading account has no outstanding negative balance during the submission of the closure request.

Yes, AliceBlue demat accounts are safe as all demat accounts are opened with Central Depository Services Limited(CDSL). AliceBlue acts as only an intermediary between the customer and the central depository.

No, AliceBlue is not free. AliceBlue charges a one time account opening fee of ? 150 and AMC of ? 400 per year.