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Alice Blue (2.6)

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Discount Broker Depository: CDSL
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Alice Blue is a discounted broker offering trading platforms for different exchanges like BSE, NSE, and MCX. Alice Blue has an active client base of 1,54,407 as of October 2023.

Product Basket

The segments in which you can invest (includes Equity, Commodity, Currency, Futures and Options) through this broker

Equity
Commodity
Currency
Futures
Options
Brokerage Plans (Single Plan)

1 or more plans offered by this broker, which outlines, Account opening and maintenance fees charged by this broker, Brokerage charges and Margins provided. Use plan switcher to see the difference in offerings, if multiple plans are available.

Charges

Account Opening Charges

Free

Account Maintenance Charges

₹ 400

Call & Trade Charges

₹ 20
Brokerage

Equity Delivery Brokerage

Zero

Equity Intraday Brokerage

0.01%

Equity Futures Brokerage

0.01%

Equity Options Brokerage

₹ 15

Currency Futures Brokerage

0.01%

Currency Options Brokerage

₹ 15

Commodity Futures Brokerage

0.01%

Commodity Options Brokerage

₹ 15
Margins

Equity Delivery Margin

1x

Equity Intraday Margin

5x

Equity Futures Margin

1x

Equity Options Margin

1x

Currency Futures Margin

1x

Currency Options Margin

1x

Commodity Futures Margin

1x

Commodity Options Margin

1x
✍ Alice Blue Brokerage Calculator Charges Details
Trading Platforms Learn More

Set of software & applications offered by the broker for executing buy and sell orders online. These are names of their portals and mobile apps, for full desc- Full Platform Details.

ANT Mobi ANT Web Trade School
Pros

Advantages and Strengths of this broker.

  1. Free Equity Delivery brokerage in Freedom (F20) plan.
  2. Trading Platform is backed by ANT.
  3. NEST offers a Risk and Order Management System to understand the trading strategy.
  4. ANT Trading Software is available for free to all its customers.
  5. Offers access to a range of third party online trading tools & apps.
  6. The free daily market report is available to all customers.
Cons

Disadvantages of this broker that it needs to improve upon.

  1. NCD and Corporate bonds are not available.
  2. Call & Trade are available at an extra ₹20 per executed order.
  3. Presence of many third party products makes the site cluttered.
  4. One cannot expect quality assistance.
Additional Features

Extra features provided by the broker at little or no extra cost. Like research reports, SMS alerts etc.

3 in 1 Account
Free Trading Calls
Free Research Reports
SMS Alerts
Margin Funding
Margin Against Share
Other Investment Options

Services provided by the broker for investing in other financial assets such as Mutual funds, Insurance, Bonds etc.

Mutual Funds
IPO Platform
Bonds & Debt
Exchange Traded Funds
Insurance
Finology Ratings & Reviews for Alice Blue

Ratings are provided based on customer service, usability, charges and overall average. Reviews are based on positive and negative aspects of the broker that help you understand this broker better.

Charges

(3)

Usability

(2.7)

Customer Service

(2)

Charges Review

  • Offers minimal brokerage based on type of plan.
  • Equity delivery is free with the Freedom20 plan.
  • For Investors, a Trade Pro plan is not suitable as it doesn’t offer free equity delivery.
  • Interest rate charged on loans against shares is relatively higher.
  • Bracket Order Charges are applicable on every executed order via Trade Pro plan.

Customer Service Review

  • Alice Blue provides email and call support but not satisfactorily.
  • As per customer reviews, on both call and mail the response is too much delayed.
  • They also have chat support at their website with FAQs listed alongside.
  • They depend more on their online presence as they do not have many physical branches.

Ease of Use Review

  • Their trading platforms are powered by ANT (Analyze & Trade) that helps in decision making, and also makes them user friendly.
  • They offer third party products on their website for education and investing purposes.
  • No research report and free trading calls are provided.
  • They offer only Regular plans in mutual fund investment.

Account Opening Procedure Review

  • For individual accounts, the online account opening process is simple and convenient.
  • A POA form has to be signed and sent mandatorily for physical verification.
  • The offline procedure is time consuming and tedious due to the lesser number of physical branches.
  • NRIs cannot open their account with Alice Blue.
🌟 Alice Blue Customer Reviews

Why Choose Alice Blue? Know Everything about Alice Blue here.

Verdict

A full-service brokerage firm, Alice Blue is registered with major indices such as NSE, BSE, NCDEX and MCX. It also offers an array of products and services, such as equity and derivative tradings, mutual fund investment and portfolio management services. In addition, clients can also avail of research and analysis services, including fundamental and technical analysis, as well as market news and updates.

If you are a Trader, the broker provides you with

  • Stock market education through top traders and investors in India.
  • Software to ease buy and sell signals for clients.
  • Multiple stock screeners for decision-making and analysing market sentiments.
  • Offer fundamental and technical strategies based on analysis.
  • Trade School App for courses on investing and trading.
  • Accessible live stock prices and technical charts.

If you are an Investor, the brokers provide you with

  • Commission-free investment in direct mutual funds.
  • Extensive assistance by a team of financial advisors.
  • Research and analysis services with regular updates on market.
  • Provides stock market education via webinars and live sessions.

Trading Tools

Alice Blue provides traders with a wide array of trading tools that help them make informed investment decisions and make efficient trade. Some major tools offered by Alice Blue include:

ANT Mobi

The ANT Mobi App presents its users with a technologically advanced interface that makes trading and investing simpler. Some of the many features of the ANT Mobi App are as follows:

  • Ready-made stock baskets based on sectors
  • Analytics of new options screeners and stocks
  • Customisable dashboard for easy access
  • 100+ technical indicators for convenient charting
  • Easy searching for option contracts  

ANT Web

ANT Web is Alice Blue’s tech-driven trading platform with an easy interface, and supports one-click buy/sell orders and direct trades from charts. The multiple features that ANT Web offers are as follows: 

  • Trading View and Chartiq for world-class charts
  • Advanced stock screeners and 100+ advanced indicators
  • 20+ chart types and drawing tools
  • Option Chain and scrip information with 50+ details
  • Customisable dashboard for easy access

Trade School

Trade school offers courses for conceptual learning and understanding of trading and investing. Taught by industry experts, the courses are placed under multiple categories. Some of the features of Trade School are as follows: 

  • Segregated lists of courses based on broad concepts
  • Webinars by industry experts on major topics 
  • Learning roadmaps ranging from basic to advanced

Charges Details

For Equity

CHARGES

DELIVERY

INTRADAY

FUTURES

OPTIONS

Transaction Charges

0.00325% - NSE

0.00325% - NSE

0.0019% - NSE

0.05% - NSE

Demat Transaction Charges

Sell side, ₹ 18.5 per scrip

-

-

-

Clearing Charges

-

-

0.0002% - NSE

0.005% - NSE

GST

18% on Brokerage + Transaction + Demat Charges

18% on Brokerage + Transaction

18% on Brokerage + Transaction + Clearing Charges

18% on Brokerage + Transaction + Clearing Charges

STT

₹ 100 per Lacs

Sell-side, ₹ 25 per Lacs

Sell-side, ₹ 10 per Lacs

Sell-side, ₹ 50 per Lacs

SEBI Charges

₹ 15 per crore

₹ 15 per crore

₹ 15 per crore

₹ 15 per crore

For Commodity 

CHARGES

FUTURES

OPTIONS

Transaction Charges

0.0026% - Non Agri

-

Clearing Charges

0.00%

0.00%

GST

18% on Brokerage + Transaction

18% on Brokerage + Transaction

STT

Sell-side, 0.01% - Non Agri

Sell-side, 0.05%

SEBI Charges

₹ 15 per crore

₹ 15 per crore

For Currency

CHARGES

FUTURES

OPTIONS

Transaction Charges

0.0009% - NSE
0.00022% - BSE

0.04% - NSE
0.001% - BSE

Clearing Charges

0.0004% - NSE
0.0004% - BSE

0.025% - NSE
0.025% - BSE

GST

18% on Brokerage + Transaction

18% on Brokerage + Transaction

STT

-

-

SEBI Charges

₹ 15 per crore

₹ 15 per crore

 

🙋‍♂️ Read Alice Blue FAQ
Alice Blue Complaints & Stats

Company name:

Alice Blue Financial Services Private Limited

Contact:

8061575500, 8045490850

Email:

askus@aliceblueindia.com

Active Users:

1,54,407
Alice Blue Customer Reviews

Overall Rating

1

Based on 2 reviews

Rating Summary

5
0%
4
0%
3
0%
2
0%
1
100%

Review Analytics

Platform 1 votes

Charges 1 votes

Transparency 0 votes

Features 0 votes

Customer Support 1 votes

bharat

(1)

Posted on 20 Dec 2020

Customer service is pathetic. What ever you ask they reply with same scripted answer. In their website they show something else and actually they offer some thing else.

pratyaya chakraborty

(1)

Posted on 18 Dec 2020

Very slow to respond to market variation. Charts are slow. Orders get executed late. Also, soon the concept of Margin trading will not be there. So, their claim of providing 20X margin will no longer be there.

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• You yourself;

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