Top Full-Service Broker in India in 2023

Full-Service Brokers are a type of financial advisor who provides comprehensive services for their clients in all areas of investment management. They help their clients make informed decisions about their money, with the goal of helping them achieve their financial goals.

Full-Service Brokers offer advice on everything from investments to insurance and taxes, as well as providing guidance on retirement planning and estate management. They can also assist you with managing your portfolio through market cycles by recommending strategies that help minimise losses during downturns while maximising gains during bull markets.

Top Full-Service Brokers in India in 2023

• ICICI Direct
• HDFC Securities
• Kotak Securities
• Motilal Oswal
• Sharekhan
• Axis Direct

1. ICICI Direct

ICICI Direct is one of the most popular full-service broker in India. It was established in the year 2000 and has since then been providing its customers with various financial products and services. The company offers services such as wealth management, investment advisory services, portfolio management etc.

The advantages of using ICICI Direct include:

• Low costs - You will be able to invest in mutual funds at low costs through this broker because it provides online access to all your transactions at any time of day or night from anywhere in India. This means that you do not have to worry about paying high fees for trades done during market hours (9 am - 5 pm).
  You are also able to invest in mutual funds indirectly through this portal. This means that you won’t have to worry about paying high brokerage fees or commissions when you make transactions with ICICI Direct.

• Reliable and safe - You can rely on this broker to provide you with a secure platform for making your investments, as it is regulated by SEBI. Furthermore, ICICI Direct offers secure online transactions through secured socket layer (SSL) encryption technology.

2. HDFC Securities

HDFC Securities is one of the leading full-service brokerage firms in India. The company was founded in 1996 and has since grown to become one of the most trusted names in the industry.

The services offered by HDFC Securities include:

• Equity Broking Services
• Mutual Fund Services
• Commodity Derivative Trading (Futures & Options)
• HDFC Securities also offers a range of financial products that you can invest in through them, including shares, bonds, debentures and mutual funds.

The advantages of using HDFC Securities are:

• HDFC Securities also works with a large number of financial advisors and independent dealers to provide clients with the best possible advice on their investments
• At HDFC Securities, you can trade in stocks, commodities and currencies at very low fees.

3. Kotak Securities

Kotak Securities is a full-service broker that offers trading services in equities, derivatives and commodities. The company also provides research services to institutional clients. Kotak Securities was founded in 1994 by Uday Kotak and has offices across India as well as overseas markets such as Singapore and Dubai.

The company offers a wide range of products, including equity shares, index futures contracts, options contracts (puts & calls), currency futures contracts and commodity futures contracts through its online trading platform called KOTAK Direct Plus+. This enables investors to trade online with ease while enjoying the benefits associated with being part of one of India's largest financial institutions - Kotak Mahindra Bank Limited (KMB).

The advantages of Kotak Securities are:

• Kotak Securities has a strong presence in the capital markets space, with its business segments covering debt securities, equity derivatives, commodities and currencies. 
• The company provides research coverage for over 400 companies listed on Indian stock exchanges. This includes both large-cap and small-cap firms across various sectors, including banking & financial services, IT/ITES, healthcare and pharmaceuticals.

4. Motilal Oswal

Motilal Oswal is a full-service brokerage firm that offers services in equity, debt and currency markets. The company was founded in 1993 by Motilal Oswal, and it has more than 2200 employees working across its offices in India and abroad.

The advantages of Motilal Oswal are:

• They have a wide network of branches across India with over 150 branches spread across all major cities, including Mumbai, Delhi NCR, Kolkata etc., which makes it easier for you to get your investments done without any hassle or delay. 
• They provide 24x7 customer support via phone calls or emails, so if there's anything wrong with your account, then you can always contact them anytime during the day without worrying about getting any response from them as well!

5. Sharekhan

Sharekhan is a full-service broker that offers trading services in equities, derivatives, mutual funds and commodities. The company was established in 1999 as a subsidiary of the National Stock Exchange (NSE). Sharekhan has offices in Mumbai, Kolkata and Delhi, with over 300 employees who work closely with their clients to provide them with personalised service.

The services offered by Sharekhan include:

• Trading on NSE's SME platform;
• Online trading through their website or mobile app;
• Brokerage services for individual investors through NSE's SME platform;
• Research reports on various stocks & sectors regularly published online.

The advantages of Sharekhan are:

• Sharekhan has also launched a mutual fund platform that enables investors to invest in mutual funds online
• Advisory services for investors, including portfolio management and mutual fund advisory; OTC trading through their subsidiary company Sharekhan OTC Limited.

6. Axis Direct

Axis Direct is one of the leading full-service brokers in India. It offers a wide range of financial services, including insurance and investments. The company has been around since 1988 and has more than 1,200 employees working across its branches in India and abroad.

Axis Direct provides its customers access to a wide range of products from different companies through a single platform. This means that you can find everything you need in one place without having to go through multiple websites or applications for each product or service that interests you.

The advantages of Axis Direct are:

• The company has partnered with leading insurers like Bajaj Allianz General Insurance Company Limited, HDFC Life Insurance Company Limited and ICICI Lombard General Insurance Co. Ltd for providing its customers with a host of options.
• You can find a variety of insurance policies, investment products and loans on the Axis Direct website. The company offers different types of home and car insurance policies, as well as health covers that can be customised to suit your needs.

Conclusion

Full-service brokers offer a wide range of services at an affordable price. They can help you save money on your investment and get the best return on your money. A full-service brokerage firm has access to expert advice from financial experts who have years of experience in their respective fields. This means that you will be able to get professional advice for all your investments, including stocks, bonds, mutual funds etc., instead of relying on just one expert for each type of asset class (e.g., stocks vs bonds).