Choice Broking Review 2023

Created on 13 Oct 2023

Wraps up in 5 Min

Read by 863 people

Updated on 30 Nov 2023

Choice is a full-service broker that offers a range of services to its clients, such as equity, derivatives, currency, commodity trading, mutual funds, IPO, portfolio management, wealth management, insurance, loan against shares, and margin trading facility. Choice Broking is a subsidiary of Choice International Limited, a publicly listed financial services firm that was established in 1993. It has been operating since 2010 and has been listed as one of India's top 15 brokerage houses, having a pan-India presence across 18 states with 79 branches.

In this blog post, we will review Choice’s features, products, platforms, charges, margins, customer service, and pros and cons. 

Features of Choice 

Products Offered by Choice 

Choice offers a variety of products to its clients across different segments of the market. Some of them are:

Apart from the above products offered by Choice, the option to invest in PPF and Corporate Fixed deposits is also available.

Platforms Offered by Choice 

Choice offers multiple platforms to its clients for online trading and investing. Some of the platforms it offers are:

Pros and Cons of Choice 

Choice has some advantages and disadvantages as a full-service broker in India.

Fees and Charges of Choice 

Choice Broking is a full-service stockbroker that offers low brokerage charges and a variety of trading plans to suit different needs and budgets. The following is a summary of Choice Broking's charges and fees:

Brokerage charges:

Equity delivery


Equity intraday


Equity futures


Equity options

₹25 per lot

Currency futures


Currency options

₹20 per lot

Commodity futures


Other charges may apply, such as transaction charges and clearing charges. You can find a detailed breakdown of all charges on Select by Finology's website.

Our Verdict

In summary, Choice Broking offers a competitive fee structure with low brokerage charges, favourable customer service, and user-friendly trading platforms. The absence of account opening and Auto Square Off charges is advantageous, though an annual AMC of ₹200 applies after the first year. While the online account opening process is convenient, offline procedures may prove time-consuming. Choice Broking's platform diversity can be overwhelming for some users, and occasional order execution delays during peak hours are notable. Nevertheless, their research capabilities and accessibility through physical branches add value, making Choice Broking a viable choice for investors seeking a reliable partner, provided they consider these nuances.

And, if you want to open a demat account with Choice Broking or any other broker, you should check out Select by Finology. It is a platform that lets you compare and choose the best broker for your needs. You can see how different brokers perform on various criteria, such as brokerage charges, customer service, and trading platforms. You can also use brokerage calculators to determine the brokerage and other costs for different brokers. Select by Finology makes it easy and quick to open a Demat account with the broker of your choice.

All in all, it can be your one-stop shop for all your stock-broking needs and can help you find the best broker for your investing goals. Visit today!